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Future of Mobile at MODS 2010: Call for Participation Open for India’s Mobile Developer Conference

Mobile Developer Summit is for Developers, Platform Vendors, Operators & Carriers and Internet Players

Bangalore, August 16, 2010: As the focus world-wide shifts from App Stores to Developers (some even calling 2010 the Year of the Developer), debate, share and rethink the world of mobile programming, design and business at Mobile Developer Summit, 10 November 2010 at NIMHANS Convention Center in Bangalore. Call for Participation is now open, and proposals are requested for deep dive sessions (40 min) and lightning talks (20 min). Selected vendor neutral proposals will receive an honorarium fee.

As consumers push the pedal to transition to a mobile-centric computing world, developers and businesses will find a greater need to distribute their products and services via mobile platforms, whether they are pursuing projects on behalf of their companies or innovating on their own. Mobile Developer Summit 2010 will feature two tracks:

    * Develop - this track will find immediate resonance with Web Application Developers, Mobile Application Developers, Game Developers, Technologists, Geeks and Digivores. You will learn everything from mobile web development techniques to unleashing mcommerce, from moving mobile mountains to all about the existing developer programs with platform vendors, device manufacturers, operators, Internet players, and so on.

    * Design - this track will find immediate resonance with Startups, investors, mobile carriers and device manufacturers, and of course developers as well. You will learn everything from new market opportunities, economics of apps to making money as a developer, from mobile UI trends and innovation to the consumer perspective on mobile advertising.

Proposals will be accepted through 11:59 p.m. IST August 19, 2010 at www.mobiledevelopersummit.com/callforproposal.html

For more information on MODS, visit: www.mobiledevelopersummit.com

Early registration discounts for MODS apply until September 19, 2010 at: www.mobiledevelopersummit.com/registration.html

About Saltmarch

Saltmarch is an established new-media company that brings together professionals and executives from diverse sectors with an objective of informing, networking and serving them with information, opportunities, evaluation and guidance to excel in their jobs. Whether it is delivered in print, online, or in person, everything Saltmarch produces is an astute reflection of the company's unshakable belief in the power of information to spur empowerment, and thereby change. For more information, please visit: www.saltmarch.com.

A Saltmarch Media Press Release
E: info@saltmarch.com
Ph: +91 80 4005 1000

JBoss Fights to Retain Its Title in the Testing Tools Category

Bangalore, March 11, 2010: Quality assurance tests play an important role in the process of creating software products. Measures ensuring the quality of a software product meets the requirements are welcome in every step of creating the software product. Testing is one of the final and most important steps in creating a software product.

Both software development and software testing have undergone substantial evolution over the years. The early stages of software testing were primitive and did not fully meet intended goals. Software testing has already gone through at least two clearly identifiable phases. In “Software Testing 1.0”, software testing was misunderstood. It was an afterthought or adjunct to the development process an was left to less skilled, lower-paid individuals who actually viewed software testing as the entry point on a career path to becoming a software developer. There were few useful testing tools and methods for achieving a high degree of automation. Those that existed were expensive, difficult to use and ineffective at addressing productivity needs and concerns. In this phase, executive management was mostly disconnected from software testing – assuming that somehow, it would get done.

With “Software Testing 2.0” came the recognition that software testing was and is an important part of the development process. Software testing was recognized as a valuable part of application development, and everybody started to test in earnest. With the high degree of acceptance across functional groups, came ownership issues – issues of where testing fits organizationally, how it is budgeted for, and from where testing should receive its direction. There was also an explosion of available tools. These tools often further distracted the testing efforts, turning the process into one of tool selection without clear goals, architecture or direction. Within this phase, executive management’s understanding of testing was still rudimentary as was their involvement.

Then better quality products were developed with broader and deeper testing coverage, taking less time to test and reducing quality-related costs. The current state-of-the-practice, referred to as “Software Testing 3.0”, is now emerging. Software Testing 3.0 offers the culture, methodologies, beliefs, and techniques that will enable software testing to truly deliver the full potential of quality engineering, test automation and global resources. Software testing is finally evolving to a point where it can meet and exceed management expectations. The global software testing market is worth USD $13 billion today.

Saltmarch Media's annual Great Indian Developer Awards honors software products across 12 categories, based on their productivity, innovation excellence, universal usefulness, simplicity, functionality and most importantly on the ground feedback from India’s software developer ecosystem. In the testing tools Category, the final shortlist consists of Klockwork’s Insight, VMLogix LabManager, Microsoft’s Visual Studio Team System 2008 Test Edition, JUnit.Org and JBoss Profiler. Borland’s SilkTest was the first product to win in this category in 2008 followed by JBoss Profiler in the 2009 chapter of the same awards.

If there is a particular development environment that you personally endorse to your colleagues or you evangelize about them at the first opportunity you get, here is your chance to vote for it (voting closes April 10 2010) and see it win this prestigious award. Visit the 2010 Great Indian Developer Awards website and cast your vote. It counts! Voting is open from http://www.developersummit.com/gida3_llist.

A Saltmarch Media Press Release
E: info@saltmarch.com
Ph: +91 80 4005 1000

Citrix & WebEx Wrestle Microsoft Might in the Collaboration Tools Category at Developer Summit Award

Bangalore, March 11, 2010: Darwin’s reference to biological symbiosis involves two or more species that commit to a relationship and through their combined efforts and mutual collaborative interactions, both stand to gain success. In a similar vein, there can be no doubt that one of the hottest spaces in enterprise software today is collaboration. It’s no surprise collaboration is getting a lot of interest. The old processes for capturing, authoring and sharing information are stale and inefficient. As such, there is lot of room for achieving productivity improvements through improved user experience. This has been true for all software, but especially so in the enterprise software space where collaboration is essential for daily operation, where every ounce of productivity translates into big dollars.

When we refer to collaboration on a business activity, there are generally two buckets for these processes. The first are activities that would fit within the process of innovation. This might include creating new products, models or business processes. In other words, we are talking about the process of creation and innovation by teams. The second bucket includes activities around executing the business processes. Execution includes the hundreds of processes that run each day to operate the business. These are tactical in nature, and traditionally have key performance indicators (KPIs) measuring the success of a given process.

In this day and age, fast is synonymous with instantaneous. Increasingly, there is less time to dial up a fax machine or wait for a file to slowly attach to e-mail (then wait yet again during sending). This is especially true for entrepreneurs, whose small businesses are built on every advantageous edge that makes them competitive with larger corporations as well as one another. For small business, everything must be real-time – not just information anymore, but also changes. Small business needs collaborative tools that can keep up.

Enter web-based collaborative tools, center stage. These business implementations are the only means fast enough to match the high-speed demands of the Internet-age industry. They achieve instantaneous cooperation despite distance, cost, and other past inhibitive considerations. In support of a powerful storage hub, they allow you to securely store your information, make real-time changes to it, share it openly or discretely, and, most importantly, collaborate on it with family, friends, groups, departments, business teams, clients, vendors, or anyone.

Fast isn't the only measure, though. These tools must be easy, with user-friendly interfaces and intuitive commands. Complicated FTP programs are a thing of the past, and e-mail is too limited (and sometimes too flaky) to fully meet a company's diverse needs. Tools must be cheap. The idea is productivity, and expensive software or services prohibit that goal. Web-based tools fill the demands traditionally met by established application suites, but without their hefty price tags attached. Most of all, though, tools must be reliable. Web-based collaboration does not depend on one machine (PC or Mac) or one server, but reliably and securely functions outside of these constraints in the cloud, so to speak. The information your enterprise team works on in the office all day should still be accessible at your home computer (so you can continue work with them at night). And with the extensive controls built in to web-based tools, even the most sensitive materials remain completely confidential despite their availability within user-defined limitations. Simply put, all-in-all web-based tools make collaboration simple.

In the pre-computer age (before 1970), collaboration was a manual process. This was done mainly in face-to-face meetings and phone calls. The technologies used included calculators, blackboards, telephones, postal mail and pencil on paper. While computers might be part of the process, it was mainframe host oriented that offered no interaction by the participants. This was labor intensive with long cycle times for even simple tasks. In this era, teams needed to be in the same location, or endure significant travel.

When the Internet entered the picture (1980s), it provided a basis for the team to communicate, mainly via email. This allowed teams to collaborate while geographically separated, which further improved the efficiency of the process. Since collaboration allowed teams to extend beyond a single location, they could now include more talented people in other geographies. Other technology advances such as overnight mail, video conferencing, faxing and conference calling further improved the process.

Another emerging area of how web collaboration is impacting execution is through business intelligence networks. These are like Facebook or Twitter on steroids. An example of this would be collecting sales and market intelligence through an internal network – very similar to a social network. The key difference is that in these applications the participants are internal communities, and the network has intelligence. Information is assembled and analytics push back conclusions based on all the inputs. This allows the community to respond quickly to new conditions. In other words, the decision latency is reduced closer to the dream of “real time business.”

Clearly, web collaboration has enabled business execution to be better, cheaper and faster than in the past.

Saltmarch Media's annual Great Indian Developer Awards honors software products across 12 categories,based on their productivity, innovation excellence, universal usefulness, simplicity, functionality and most importantly on the ground feedback from India’s software developer ecosystem. In the Collaboration Tools Category, the final shortlist consists of Citrix’s popular GoToMeeting, Microsoft’s Office, WebEx WebOffice, Microsoft’s Office SharePoint server and Microsoft’s Exchange Server. Oracle’s Collaboration Suite was the first collaboration tool to win this award in 2008 followed by Adobe Acrobat Connect Professional in the 2009 chapter of the same awards. Voting is open from http://www.developersummit.com/gida3_llist.

If there is a particular development environment that you personally endorse to your colleagues or you evangelize about them at the first opportunity you get, here is your chance to vote for it (voting closes April 10 2010) and see it win this prestigious award. Visit the 2010 Great Indian Developer Awards website and cast your vote. It counts!

A Saltmarch Media Press Release
E: info@saltmarch.com
Ph: +91 80 4005 1000

IBM, Microsoft, Eclipse and Adobe Vie for IDE Glory at India’s Premier Software Developer Awards

Bangalore, March 8, 2010: Integrated Development Environments have come a long way since the days of punch card and paper tape entries. IDEs of today are designed to harness a programmer’s maximum productivity potential by providing highly integrated source code editors, compilers, automation tools and debuggers amongst other tightly interweaved components. This trend percolated into all types of programming -- from enterprise application development all the way through embedded development. The key driving force behind this trend was the ever increasing size of the application code.

The need to accelerate time-to-market through automation and the requirement to facilitate training and increase a developer’s productivity also aided in this transformation. This gave rise to the near ubiquitous availability and use of products like Microsoft Visual Studio for Windows application development and the Open Source Eclipse environment for Linux and other platform development. Another popular feature built into the advanced IDEs of today is collaborative development support, fostering code sharing among development team members.

As code size and complexity increases, each of these tasks (and others) becomes more arduous, especially when using only command-line tools. While numerous tools exist to integrate and accelerate the steps above (build scripts and make files, for example), the dominant paradigm today streamlines development by integrating the edit/compile/debug cycle (and other steps) through a point-and-click graphical user interface — an Integrated Development Environment (IDE).

In line with global trends, the democratic Great Indian Developer Awards Season III shortlist votes (see pie diagram representation below from a sum total of 1,16,700 votes that were received in the shortlist stage) indicate that almost 100 percent of all Microsoft Windows application development occurs in Visual Studio and related IDEs. The majority of Java applications development is IDE-based, thanks to tools from IBM, Symantec, Borland, and others. Most modern Web programming development leverages IDEs especially on the Adobe Flash and Flex builder platforms. In the embedded world, systems and firmware developers still prefer command-line interfaces, especially for embedded Linux development. IDEs are however, preferred for SoC code development in conjunction with verification and co-design paradigms. (Voting is open from http://www.developersummit.com/gida3_llist)
 

Embedded applications-code developers, like their enterprise counterparts, tend to leverage IDEs. Linux and other Open Source developers still prefer CLI tools, probably from a decade of CLI-focused history and, until the introduction of Eclipse, because of a fragmented IDE landscape. Tools and OS vendors like to market IDEs because they provide an attractive demonstration vehicle and a more palpable, visible asset for licensing than do CLIs. Managers like IDEs better than line developers, probably because IDEs offer a neat vision of their team's development process; line engineers like CLIs because they afford more control.

Saltmarch Media's annual Great Indian Developer Awards honors software products across 12 categories, based on their productivity, innovation excellence, universal usefulness, simplicity, functionality and most importantly on the ground feedback from India’s software developer ecosystem. In the Development Environment Category, the final shortlist consists of IBM’s Rational Application Developer; Microsoft’s Visual Studio 2010; Adobe’s Flex Builder; Popular open-source IDE – Eclipse and Microsoft’s Expression Studio. Oracle’s JBuilder was the first IDE to win this award in 2008 followed by Microsoft’s Visual Studio 2008 in the 2009 chapter of the same awards.

If there is a particular development environment that you personally endorse to your colleagues or you evangelize about them at the first opportunity you get, here is your chance to vote for it (voting closes April 10 2010) and see it win this prestigious award. Who knows? You could win along with it too. At the end of the voting process, a lucky draw will be conducted and one person will receive a surprise gift from our prize sponsor. So visit the 2010 Great Indian Developer Awards website and cast your vote. It counts! (http://www.developersummit.com/gida3_llist)

A Saltmarch Media Press Release
E: info@saltmarch.com
Ph: +91 80 4005 1000

Building Web 2.0 UIs with JSF, Realtime Updates with JSF and Ajax Push Taught at GIDS 2010

GIDS is the Biggest Independent Summit for India's IT Professional Ecosystem. Registration for Event Open.

Bangalore, February 26, 2010: JavaServer Faces is a Java-based Web application framework intended developed to simplify development integration of Web-based user interfaces. It is often mentioned together with Ajax, a combination of technologies that makes it possible to create rich user interfaces. Since JSF supports multiple output formats, Ajax-enabled components can easily be added to enrich JSF-based user interfaces. Oracle's Frank Nimphius says that Service Oriented Architecture (SOA) has become a reality in modern software development but Web services don't have a user interface. This is fine if communication is between machines. But what about human interaction like in data entry and work flow? Users need an application display they feel comfortable working with. So what about building Web 2.0 user interfaces for service oriented architectures? Does it work, or does it hurt - and if so, how bad is it? Frank is coming this summer to India's biggest summit for the software developer ecosystem - Great Indian Developer Summit (http://www.developersummit.com/) to show how JavaServer Faces can be used to build compelling Ajax user interfaces for Web Services models giving end users a comfortable working environment that includes client side validation and user interface customization.

In his second session at GIDS 2010, Frank addresses the topic of implementing automatic UI refreshes. To web application users, it must appear as if the Web reinvents itself once a year with more interactive UIs, increasing performance through partial page refreshes, and desktop-like usability patterns that allow users to become as productive using web applications as they are using real desktop clients. One technical detail, though, hasn't changed in the past and is unlikely to change in the near future: HTTP. Hypertext Transfer Protocol is based on the request-response principle in which the client sends a query to the server and the server responds with the requested data. Between requests, no connection is maintained between the client and the server that would allow server-side logic to send more data unasked. Any changes in the underlying data layer used by an application are first detected within the next client request. Hopefully, it doesn't come to you by surprise when we say that in the modern days of Web 2.0 and Rich Enterprise Applications (REA), the Web still is disconnected and stateless. So, in these modern days of Web 2.0 and Rich Enterprise Applications (REA), is the Web still is disconnected and stateless? Not really, because you frequently use some applications on the Web that update their client UIs with server-side changes without your needing to do anything. The question, therefore, is how this was accomplished and whether you can do the same in JavaServer Faces. In his session, Frank will guide attendees through the options that are available in AJAX and other implementation technologies of Rich Internet Applications (RIA) to implement automatic UI refreshes.

Frank Nimphius is a principal product manager for application development tools at Oracle Corporation since 1999. He actively contributes to the development of Oracle JDeveloper and the Oracle Application Development Framework (ADF). He represents the Oracle J2EE development team at J2EE conferences world wide, including various Oracle user groups and the Oracle Open World conference. The talk 'Building Web 2.0 User Interfaces for Web Service Models using JSF' will be co-presented by Jobinesh Purushothaman. Jobinesh Purushothaman is an enterprise Java specialist with 10+ years of experience in the industry. He is involved in design and architectural decisions of various products using ADF and JavaEE technologies. He is interested in developing more simplified enterprise technologies where developers can focus on their business solutions rather on the technology complexities.

About Great Indian Developer Summit

Great Indian Developer Summit is the gold standard for India's software developer ecosystem for gaining exposure to and evaluating new projects, tools, services, platforms, languages, software and standards. Packed with premium knowledge, action plans and advise from been-there-done-it veterans, creators, and visionaries, the 2010 edition of Great Indian Developer Summit features focused sessions, case studies, workshops and power panels that will transform you into a force to reckon with. Featuring 3 co-located conferences: GIDS.NET, GIDS.Web, GIDS.Java and an exclusive day of in-depth tutorials - GIDS.Workshops, from 20 April to 24 April at the IISc campus in Bangalore.

At GIDS you'll participate in hundreds of sessions encompassing the full range of Microsoft computing, Java, Agile, RIA, Rich Web, open source/standards, languages, frameworks and platforms, practical tutorials that deep dive into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products activities, engaging networking events, and the interact with the best and brightest of speakers from around the world.
 
For further information on GIDS 2010, please visit the summit on the web http://www.developersummit.com/

A Saltmarch Media Press Release
E: info@saltmarch.com
Ph: +91 80 4005 1000

Learn How to Manage the Lifecycle of a Multi Platform Mobile Game at IGDS 2010

India Game Developer Summit 2010 – First, Independent Event on Game Programming, Business and Careers

 

Bangalore, February 04, 2010: Given the fragmentation of mobile handsets and limited computing resources (processor power, memory etc), it is a unique challenge to manage the lifecycle of a mobile game through its different key phases such as studio production, post-production (porting onto hundreds of phones), packaging and submission to all carriers worldwide with local language support. What starts like a blend of making an animation movie (with conceptualisation, creative direction, production etc) and writing a software (with over 50,000 lines of code) on a couple of reference handsets starts expanding horizontally to cover hundreds of phone, several languages in each technical platform such as Java, Brew, iPhone, Android, Windows etc.

 

Dayanidhi is coming this February to India's first and independent annual summit for the game development ecosystem - India Game Developer Summit (http://www.gamedevelopersummit.com/) to share the experience he gained while meeting the challenges in building a team (from scratch to the current size of 150), setting up processes, building and maintaining automation tools to achieve best possible productivity giving benefit of optimised time-to-market to the organisation operating in the worldwide market. A mobile gaming production team resembles a software factory giving an opportunity to apply the classic production management principles while dealing with hundreds of SKUs on a daily basis.

 

The speaker is an engineering and management graduate with over 17 years experience in IT with expertise in delivery management. As Vice President - Customer Delivery at Digital Chocolate, Dayanidhi's role includes delivery management from India, capacity building and management, Customer interaction (encompassing most of the mobile operators worldwide), strategic planning at the global level of the organization including new business initiatives, M&A etc.

 

Attend IGDS to get inspired, learn from the gurus who have gamed their way to success, and join a club that seeks competence to grab a share in the $43 billion global gaming development pie. View complete details of experts and topics covered at IGDS here: http://www.gamedevelopersummit.com/speakers.html.

 

About India Game Developer Summit

 

The highly individualistic nature of the Indian Software Developer, coupled with their tolerance for divergent personalities make them a natural fit into the Game Development culture. With the mission to build a robust community, advance the careers and enhance the lives of game developers, IGDS 2010 (Lite Ed) is being organized with the mission to pump the blood of Indian Game Developers and re-invigorate the ecosystem at large. The summit will cover industry leading methodologies in game development, design, production, programming, visual arts and writing.

 

India GDS (IGDS) is the quintessential Indian game industry event focused on inspiring, connecting and educating the Indian game developer ecosystem. Featuring top-notch keynotes from luminaries, visionaries and gaming gurus on various subjects from mobile and indie games to MMOs and AAA games, IGDS will also provide a hub for business and networking opportunities in the Indian industry.

 

With support from the International Game Developer Association (IGDA), the gaming industry at large and academia, the summit's intent is to build a robust community, advance the careers and enhance the lives of game developers. IGDS will see participation from Adobe, NVIDIA, Microsoft, Ubisoft, Crytek, CRI Middleware, Sony, among several others. For complete details visit: http://www.gamedevelopersummit.com.

 

A Saltmarch Media Press Release
E: info@saltmarch.com

Ph: +91 80 4005 1000

Learn How To Create, Distribute and Monetize Games using Adobe Flash Platform at IGDS 2010

India Game Developer Summit 2010 – First, Independent Event on Game Programming, Business and Careers

 

Bangalore, January 28, 2010: The Adobe Flash Platform is the leading platform in the world for developing games on the web and devices. Harish Sivaramakrishnan is coming this February to India's first and independent annual summit for the game development ecosystem - India Game Developer Summit (http://www.gamedevelopersummit.com/) to talk about leveraging the Adobe Flash Platform ecosystem to build, distribute and monetize your games. The session will cover some of the great features that Adobe offers in building rich gaming experiences using Adobe tools as well as popular open source libraries and physics engines built on top of the Adobe Flash Platform. The talk will then focus on ways to distribute the games through the popular social platforms and monetizing your games using Adobe's Try-Buy service (code named Shibuya). The summit will be held Saturday, 27 February at the NIMHANS Convention Center in Bangalore.

 

Harish Sivaramakrishnan is a Computer Scientist & Platform Evangelist at Adobe Systems with over 10 years of experience working on the Adobe Flash Platform. a Great Indian Developer Summit alumini (http://www.developersummit.com), Harish is immensely passionate about anything pertaining to Adobe Flash, Flex and other platform technologies. He is a hardcore UI / UX enthusiast and strongly believes that building great user experiences is the key for the success of any application. Prior to joining the evangelist role, Harish worked in the Flex Engineering team @Macromedia and Adobe for the Flex 2.0 – Flex 3.0 releases. Harish also worked in the Adobe Media Player team implementing the Digital Rights Management features to AMP (now known as OSMF).

 

Attend IGDS to get inspired, learn from the gurus who have gamed their way to success, and join a club that seeks competence to grab a share in the $43 billion global gaming development pie. View complete details of experts and topics covered at IGDS here: http://www.gamedevelopersummit.com/speakers.html.

 

About India Game Developer Summit

 

The highly individualistic nature of the Indian Software Developer, coupled with their tolerance for divergent personalities make them a natural fit into the Game Development culture. With the mission to build a robust community, advance the careers and enhance the lives of game developers, IGDS 2010 (Lite Ed) is being organized with the mission to pump the blood of Indian Game Developers and re-invigorate the ecosystem at large. The summit will cover industry leading methodologies in game development, design, production, programming, visual arts and writing.

 

India GDS (IGDS) is the quintessential Indian game industry event focused on inspiring, connecting and educating the Indian game developer ecosystem. Featuring top-notch keynotes from luminaries, visionaries and gaming gurus on various subjects from mobile and indie games to MMOs and AAA games, IGDS will also provide a hub for business and networking opportunities in the Indian industry.

 

With support from the International Game Developer Association (IGDA), the gaming industry at large and academia, the summit's intent is to build a robust community, advance the careers and enhance the lives of game developers. IGDS will see participation from Adobe, NVIDIA, Microsoft, Ubisoft, Crytek, CRI Middleware, Sony, among several others. For complete details visit: http://www.gamedevelopersummit.com.

 

A Saltmarch Media Press Release
E: info@saltmarch.com

Ph: +91 80 4005 1000

Bangalore to Play Host to India Game Developer Summit 2010

Inspire, Connect, Educate -- Be the Center of Attention at India's Gaming Epicenter

 

Bangalore, November 23, 2009: As the economy veers itself out of a cul de sac, the demand for entertainment and games are on an upswing. Low on entry barrier and high on creativity, the gaming industry presents a huge opportunity for India's software developers. Gamers, online publishers, telecoms, PC and console manufacturers, Internet cafe owners, all with a vested interest in growing the market, are helping nurture a rich games culture in India. The highly individualistic nature of the Indian Software Developer, coupled with their tolerance for divergent personalities make them a natural fit into the Game Development culture. With the mission to build a robust community, advance the careers and enhance the lives of game developers, Saltmarch Media, producers of the blockbuster Great Indian Developer Summit, has announced the first and independent annual India Game Developer Summit to be held 27 February 2010 in Bangalore. To register and for more information visit: http://www.gamedevelopersummit.com.

The first of its kind in India, Saltmarch Media's India Game Developer Summit (IGDS) 2010 will provide a high quality summit experience where the most intelligent minds and proactive gaming organisations converge to create a high-quality learning experience. Hosted in an intimate setting, the summit offers its participants professional development and educational programs, the best food and comforts and ample networking opportunities to foster informal interaction among the game developer community in India.

Tracks at India Game Developer Summit

• Game Business or Management: The gestation for a typical game title today is around 24 months with production budgets of over $5-10 million. The game industry is under increasing pressure to reduce development time and the cost of production. This is reason enough for major publishers and studios to look at outsourcing development. India offers a significant cost advantage in animation and game development, as compared to other outsourcing destinations such as Taiwan and South Korea with its excellent repertoire of world-class developers. Add to this, a number of Indian companies are changing their business model and are moving from an outsourcing to a co-production model. Come to the Game Business/Mgmt track at IGDS 2010 to learn and seek opportunities in outsourcing, co-production, export of Indian Games, localization of overseas games, and much more.
• Online Gaming: The adoption of online games in India is inevitable as gamers, online publishers, telecoms, Internet cafe owners, and PC hardware manufacturers, all with a vested interest in growing the market, help nurture a games culture. Companies are developing online games across a variety of platforms including Java, BREW, I-Mode, Flash Lite and Symbian by leveraging different types of programming such as 3D Graphics Programming, Real-time Motion simulation and 2D/3D Math Algorithms. Akin to the software industry boom, the scope for India's online game developers is on the upswing. The Online Gaming track at IGDS 2010 will not only demystify this very complex process, but also help you choose the right combination of programming and creative effort to succeed in online game development.
• Mobile Gaming: Games have transcended their fundamental role of entertainment and graduated into influential branding tools. The handiness and portability of mobile games have made them a rage, especially with the youth. A rising star in India's fast growing mobile business, Mobile Gaming is the key element in operator's and content developer's strategies to develop new, high value revenue streams, beyond basic voice services and simple text messaging. Mobile games have evolved from being a simple pastime to becoming multi-dimensional, competitive gaming with cutting-edge technology. Come to the Mobile Gaming track at IGDS 2010, to stay on top of development in this fast changing, multi-platform, mega-user environment. Learn best practices and secrets from Game Developers in the US on how to design and develop visually attractive and strikingly creative mobile games that are oriented towards establishing a good rapport between your brand and your target audience.
• Audio in Gaming: User experience in a game is driven by the user's emotional response to the input received from the game. As much as any other aspect of game development, audio is important. China game industry experienced rapid growth during past ten years. Game music is an area has not yet received adequate attention while its importance becomes more evident. At this moment, audio development becomes the weak link in game development, lagging behind US and Japan markets. The Audio Track is not just background music. It is a vitally important part to create the sense of immersion in the game and is the key to reaching out to users and inviting them to join the game's world. Audio, for game developers, is a unique fusion of craft and technology. More than music, the audio track covers the development process for game designers who want to understand complex sound composition strategy in their work.
• Gaming Careers: A key factor restricting the growth of animation and gaming in India is the scarcity of skilled professionals. Come to the Careers in Gaming Track at IGDS 2010 to learn about facets such as What type of education you need to land that job? What type of portfolio you should put together? How do you make contacts and network from the Global Game Development community? What are standard hiring practices? You will also hear the various Gaming companies on the plans and methods they are adopting to attract and motivate individual talents, as well as strategies employed in game development and /or operation studios.

India Game Developer Summit 2010, through its diverse tracks, focuses on covering industry leading methodologies in game development, design, production, programming, visual arts and writing. If gaming is in your grain, then IGDS is for you.

Quick Facts about India Game Developer Summit 2010

 

• 60+ focused sessions, keynotes, lightning talks, power panels and workshops
• The Best Speaker Lineup: Over 20 acclaimed speakers, visionaries, standard setters, and luminaries are expected from the gaming industry worldwide
• 1000+ Unique Qualified Attendees across the day of the summit
• Game Developer Expo featuring floor space for over 30 vendors
• Attendee Profile: Game Developers, Game Programmers, Game Designers, Team Leaders, Studio Heads, Game Producers, Technical Artists, Visual Artists, Rendering Engineers, Game Writers, Sound Directors, Composers, Audio Producers, Game Enthusiasts, Game Business Development Managers and Students/Academia.
• Important dates:
• CfP for vendor-neutral Presentations close 12 December 2010
• Delegate Early Bird Registrations end 26 December 2009
• Sponsorship Early Bird Sign-ups end 24 December 2009
• Summit website: http://www.gamedevelopersummit.com

For further information on IGDS 2010 and to sign up, please visit the summit on the web http://www.gamedevelopersummit.com/

A Saltmarch Media Press Release
E: info@saltmarch.com

Ph: +91 80 4005 1000

 

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Venkat Subramaniam Teaches How to Handle Pointy Haired Bosses and Be a Pragmatic Programmer

Great Indian Developer Summit 2010 – Gold Standard for India's Software Developer Ecosystem

 Bangalore, January 07, 2010: Corporate developers have to constantly contend with fallacies often delivered to them as facts. However, each of us has a professional responsibility to be objective and make decisions that will help us and our teams be productive and deliver results. Dr Venkat Subramainam is coming back this summer to India's biggest summit for the software developer ecosystem - Great Indian Developer Summit (http://www.developersummit.com/) to pick on some fallacies, lay down facts, and discuss how to stay professional and objective in our daily efforts.

 Venkat Subramaniam, founder of Agile Developer, Inc., has trained and mentored thousands of software developers in the US, Canada, Europe, and Asia. He has significant experience in architecture, design, and development of software applications. Venkat helps his clients effectively apply and succeed with agile practices on their software projects. He is a frequent invited speaker at various international software conferences and user groups and a Great Indian Developer Summit Alumni. Venkat is author of .NET Gotchas (OReilly), coauthor of 2007 Jolt Productivity Award winning book Practices of an Agile Developer (Pragmatic Bookshelf), and author of Programming Groovy(Pragmatic Bookshelf).

 About Great Indian Developer Summit

 Great Indian Developer Summit is the gold standard for India's software developer ecosystem for gaining exposure to and evaluating new projects, tools, services, platforms, languages, software and standards. Packed with premium knowledge, action plans and advise from been-there-done-it veterans, creators, and visionaries, the 2010 edition of Great Indian Developer Summit features focused sessions, case studies, workshops and power panels that will transform you into a force to reckon with. Featuring 3 co-located conferences: GIDS.NET, GIDS.Web, GIDS.Java and an exclusive day of in-depth tutorials - GIDS.Workshops, from 20 April to 24 April at the IISc campus in Bangalore.

 At GIDS you'll participate in hundreds of sessions encompassing the full range of Microsoft computing, Java, Agile, RIA, Rich Web, open source/standards, languages, frameworks and platforms, practical tutorials that deep dive into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products activities, engaging networking events, and the interact with the best and brightest of speakers from around the world.

 For further information on GIDS 2010, please visit the summit on the web http://www.developersummit.com/

 A Saltmarch Media Press Release
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